Unjam the flow.
We redesign how people actually use your AI - where they get stuck, where they lose trust, where they bail. The goal is a product that feels like a reliable tool, not a tech demo.
Tell me what's broken →consulting · product · brand
Fix broken AI.
We make AI worth using. Product... brand... and system built from the inside, so users gravitate to it.
And oh… that AI project promised the best to you. Then left you with an empty budget and a half-cooked demo. We fix that too - ask our partners...
system · FixBroken OS
⟡
Untangling interface debt…
Verbose · under the hood
updated just now
What's actually running.
Carmel Valley · CA
-
-°F
-
-
San Jose · CA
-
-°F
-
-
Local · operator
-
-
-
Site · latency
live
-ms
FixBroken OS v0.1
IAD→online
Philosophy · Intelligence ladder
Good AI products build trust one layer at a time.
The strongest AI products do not start with recommendations. They earn their way there. Too many products jump straight to predictions before the user trusts the data or sees the implication. That creates magic-show software: impressive in the demo, doubted in daily use.
We build in that order: data you can check, then what it shows, then what it means, then what to do about it. Skip a rung and users feel it — that's the moment they stop trusting the output.
01
Data
Clean ingredients. Trusted inputs. Clear definitions. No mystery math hiding bad foundations.
02
Insight
What happened? What changed? What pattern is visible now that was hard to see before?
03
Implication
So what? Why does this matter to the business, the workflow, the customer, or the decision-maker?
04
Scenario
What could happen next? What changes if the team chooses path A, B, or C?
05
Recommendation
What should the user do now? What action is supported by the evidence?
06
Prediction
Where is this likely going? What should the team get ahead of, while there's still time to act?
// the offer
Your AI product demos well. Users still hesitate.
We walk your product like a first-time user and hand you a short, ranked fix list — including what to leave alone.
Runtime · Tokens
What our robots are up to.
tokenz · claude runtime · light cycles
awaiting signal…
8s
42s
80s
800s
8000s
80ks
800ks
lifetime -
proj/day -
rate -
The goal is not to make AI look impressive.
The goal is to make it useful.
Output · Operations
Three ways we get called in.
We don't deliver decks. We work in the actual product, brand, and system until it behaves.
Earn the room.
Positioning, language, visual identity. We replace the vague AI messaging with a voice that sounds credible to the people who actually buy, use, and sell your product.
Tell me what's broken →Make it shippable.
Pilot programs, pricing, go-to-market structure. We help translate what the technology can do into something a sales team can sell and a customer can adopt.
Tell me what's broken →20 years shipping product. Fractional CPO. Hands-on, not advisory.
Taking 1 new engagement per quarter
Signal · Current engagements
What's running.
Client engagement · walkaround + brand
active
(roster open)
intake: 1/qtr
OPERATOREric Cotter
ROLECPO · brand · repair
BASEDSan Jose · Carmel Valley · CA
HOSTAWS Lightsail
REGIONus-east-2a · Ohio
NETWORKdual-stack · IPv4 + IPv6
SYSTEMFixBroken OS v0.1
TENANTS1 active
UPTIME100%
System · NOC
all systems · nominal
What's running right now.
▸ infra
hostAWS Lightsail
regionus-east-2a · Ohio
osUbuntu 24.04 LTS
stackNode 20 · Express · Nginx
tlsLet's Encrypt · auto-renew
▸ services
all active
fixbroken
webhook
nginx
▸ deploy
triggerGitHub webhook
flowpush → pull → restart
latency~10s to live
stagingstage.fixbroken.ai
▸ design
systemFixBroken OS v0.1
components.fb-* (25+)
fontsInter + JetBrains Mono
signature#ff3ec9
Fleet · personal rigs
both · registered · insured
Two rigs. Both excessive.
▸ rig · 01 · overland
288,000 mi · running
platformLexus LX 470 · J100
chassis codeUZJ100
year2000
▸ engine
V8 · NA · front
code2UZ-FE · 4.7L V8
config90° V8 · DOHC 32v
displacement4,664 cc
bore × stroke94.0 × 84.0 mm
compression9.6:1
injectionMPFI · port
blockaluminum · iron liners
timingbelt-driven
power230 hp @ 4,800 rpm
torque320 lb-ft @ 3,400 rpm
redline5,600 rpm
▸ drivetrain
full-time 4WD
transA343F · 4-spd auto
transfer case2-spd · lockable
center diffTorsen LSD · locking
final drive4.30:1
low-range2.488:1
0-60~10 s · leisurely
▸ chassis
body-on-frame
frameladder · welded steel
susp. · F (OEM)double wishbone · torsion bar
susp. · R (OEM)4-link live axle · Panhard
OEM dampingAHC + TEMS (deleted)
wheelbase112.2 in
length192.5 in
brakes4-wheel vented disc
curb wt. (OEM)5,401 lb
fuel91 oct · 25.4 gal
tow rating6,500 lb
▸ build
overland · self-contained
suspension2.5" Ironman coilovers · AHC delete
tiresNitto Trail Grappler · 35 × 17"
wheels17" Nomad
winch12,000 lb
jackHi-Lift farm jack · 48"
aux 12V2nd batt + 24V step-up
onboard airtires + shower
commsStarlink
water · shower20 gal · regulated
water · potable7 gal · NSF tube
power · Li2,500 Wh · 200W solar
fridgeARB Elements · 63Q
stoveJetboil Genesis · 2-burner
interiorrear seat delete · bed platform
gearmostly REI
aux fuel2× jerry · Pinto-spec
recoveryshort of a ground anchor
nextEMP hardening · AF1-spec
▸ rig · 02 · daily
build code only
build codePRCLJXC8
lookuplink expired · specs intact
year2023
▸ engine
boxer · rear
family9A2 evo · flat-6
configtwin-turbo · DOHC 24v
displacement2,981 cc
bore × stroke91.0 × 76.4 mm
compression10.5:1
injectionDFI · piezo injectors
valvetrainVarioCam Plus
lubricationdry sump
turbossymmetrical · e-wastegate
power443 hp @ 6,500 rpm
torque390 lb-ft @ 2,300-5,000 rpm
redline7,500 rpm
▸ drivetrain
rear-engine · RWD
trans8-spd PDK · Doppelkupplung
clutchesdual · wet
diffmechanical LSD · PTV
launchSport Chrono · launch control
0-603.3 s
top speed191 mph
▸ chassis
staggered · mixed
suspensionPASM · active damping
steeringelectromechanical · variable
wheels20" F · 21" R
tires245/35ZR20 · 305/30ZR21
brakes · F6-piston · 350 mm
brakes · R4-piston · 330 mm
curb wt.3,382 lb (DIN)
fuel93 oct · 23.7 gal · ext. range
▸ options
if you know, you know
aeroR-plate kit
frontSportDesign
fuel tankextended range · 90 L
front axleHLS · lift system
paint100% PPF
steering wheelheated
modeldecline to state
statusdaily · garaged
Signal · Start here
Bring something broken.
A brand that doesn't scale. A product that looks like five teams built it. A design system that exists in theory but not in code. We've seen it. We fix it.